What Is Design Manager in HubSpot Content Hub?

Design Manager is the development workspace inside HubSpot Content Hub where themes, templates, modules, and website assets are created and managed.

While most content editors work in the drag-and-drop page editor, developers and technical users typically use Design Manager to build the structure that powers the website.

Understanding what Design Manager does helps explain how HubSpot Content Hub websites are organized behind the scenes.

Where to Find Design Manager

Design Manager is part of HubSpot’s CMS tools and can be accessed from the main HubSpot navigation.

Inside Design Manager, you can view and manage files related to your website, including templates, modules, and styles.

Once inside, you’ll see a file structure that organizes all the design assets used on your site.

What Can You Create in Design Manager?

Design Manager allows developers to create and manage several key components of a HubSpot Content Hub website.

Templates

Templates define the structure of pages. They determine where elements like headers, footers, and content areas appear.

Templates can be either coded or drag-and-drop compatible.

Custom Modules

Modules are the building blocks of page content.

Developers can create custom modules in Design Manager to provide reusable content components such as:

• Pricing tables
• Feature sections
• Testimonials
• Interactive components

Once created, these modules become available in the page editor for content teams.

Themes

Themes control the design system of the website.

Inside Design Manager, developers can build or modify themes that define:

• Global colors
• Typography
• Page layouts
• Header and footer structures

Themes ensure the website maintains a consistent appearance across pages.

CSS and JavaScript Files

Design Manager also allows developers to manage website styling and scripts.

This includes files such as:

• CSS stylesheets
• JavaScript files
• Global layout components

These files help control how the website looks and behaves.

Who Typically Uses Design Manager?

Design Manager is primarily used by:

• Developers building custom websites
• Agencies creating reusable components
• Technical teams maintaining site architecture

Marketing teams usually do not need to work in Design Manager directly. Instead, they interact with the modules and templates created there through the page editor.

Why Design Manager Is Important

Design Manager plays a key role in keeping HubSpot Content Hub websites organized and scalable.

It allows developers to:

• Create reusable design components
• Maintain consistent layouts
• Control how editors interact with page content

This structure helps separate technical development from content editing, which makes collaboration between teams easier.

Final Thoughts

Design Manager is where the technical foundation of a HubSpot Content Hub website is built.

While editors focus on creating and updating content through the page editor, developers use Design Manager to build the themes, templates, and modules that power the website.