How does a HubSpot Website Migration Work?

We analyze your current website. This is followed by the preparation of a page list of current live pages. This is the list of pages that is going to be migrated to HubSpot.

We backup tools+manual process to take a backup of your complete current website

We identify the branding and global elements in your website and build a theme. If you already have a theme that you purchased, we will customize it's settings to apply your branding. We also use your current typography details in the theme. Each theme contains a theme settings panel that allows you to tweak global styles in the future without making any code changes

From the analysis of your website, we prepare a list of modules that will be needed. These are stand-alone and reusable component that will be the building blocks of your content. Each module offers various options to edit content and styles. We use a mix of HubSpot platform's in-built modules and new custom modules created just for you. In case of marketplace themes, we aim to build your site without adding new custom code.

We identify the unique page structures needed in the site e.g. Home page, Gallery page, Contact page etc. For each unique page structure, a template is created. You can use these templates in the future to create more content. In case you wish to use a marketplace theme, we will try to use the purchased theme's templates as much as possible

Sections are the snippets of organized content that are re-used across the website e.g. if your site displays a pricing table in multiple places with same prices, we will create a section for this. You can use the sections in future as stand-alone content sections.

HubSpot offers an excellent blog import tool that can pull in your blog content from all major platforms. We use this tools as the first attempt to migrate over your blog. If the import doesn't work for any reason, we will manually migrate your posts. The import/migration will bring over the posts, authors, tags and images. The theme's blog template is then applied to style it inline with your website's look and feel

All current pages are migrated over to HubSpot Content Hub using the templates, modules and sections. Each page is built with global headers/footers well to maintain consistency.

Each page is SEO optimized with opportunities listed by HubSpot's page editor tool

Each created page is checked for SEO best practices and is benchmarked for performance using the industry standard tools. We also try to keep the same URL structure as your current website. If the current URL structure is not optimal, we will recommend changes to URL structure and set up appropriate URL redirects to prevent broken links.

After migrating all pages, each page undergoes QA to ensure that your content and functionality has been properly brought over and that the website is responsive with excellent load times. We use a mix of manual and automated testing to ensure that your brand new site is 100% ready for new website visitors, search engines and AI engines.

After a round of QA and sign off by you, the site is ready for a launch. We will share DNS settings details to be updated in your Domain registration panel. If needed, our team can go into your domain panel and update the DNS settings for you.