In real estate and construction, first impressions matter — and often, that starts with your website. Whether you’re marketing a luxury residential tower, an architectural studio, or a commercial project, a fast, visually-rich, and well-structured website is essential for attracting leads and building trust.
At The Webplant, we help real estate developers, construction firms, property consultants, and design studios use HubSpot CMS and CRM to create beautiful, high-performing websites, track leads, run campaigns, and convert prospects more efficiently — across markets and borders.
CMS Hub: Create a Showcase That Converts
From single properties to multi-site portfolios — your website becomes your strongest selling tool. See How Your Website Converts →
Build a custom-designed, fast-loading real estate website using HubSpot CMS
Create interactive property directories using HubDB — filter by location, price, or type
Display high-resolution images, virtual tours, project progress, or downloadable brochures
Support multi-language websites to reach local and international buyers
Optimize for real estate-specific keywords and structured data for better global discoverability
Integrate with CRM for Lead Capture & Follow-Up
CRM Platform: Manage All Your Leads in One Place
No more spreadsheets — just streamlined lead visibility and follow-through. Get Organized with CRM →
Automatically capture leads from websites, landing pages, and marketing campaigns
Segment contacts by interest: residential, commercial, investor, NRI, broker, or partner
Track all touchpoints — from inquiry to site visit, proposal to closing
Assign leads to agents or teams by geography, property type, or pipeline stage
Set automated workflows to nurture leads with personalized emails and updates
Get real-time visibility into lead status, deal size, and sales pipeline performance
Marketing Hub: Automate Buyer Engagement and Lead Nurturing
Make your marketing work smarter — with less time spent on manual outreach. Discover How to Drive Leads →
Design and send project launch emails, promotional updates, or post-visit follow-ups
Run paid ad campaigns and retargeting with integrated ROI tracking
Offer downloadable materials (floor plans, pricing, project guides) via lead-capture forms
Build automated workflows to nurture buyer or broker interest until conversion
Track email opens, clicks, and form submissions to understand buyer intent
Create personalized landing pages for different projects, buyer types, or geographies
Sales Hub: Streamline Closings and Deal Management
Close deals faster with organized follow-up and fewer missed opportunities. See How Deals Close Faster→
Use deal pipelines to manage leads for each project, development, or vertical
Send pricing proposals, floor plans, and booking documents through integrated templates
Automate site visit confirmations and payment reminders
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Allow buyers to schedule property tours or consultation calls directly via HubSpot links
Track deal progress, team activity, and close rates in one centralized dashboard
Collaborate with legal or finance teams by tagging them into specific deal stages or notes
Service Hub: Provide Excellent Support, Even After the Sale
Boost client satisfaction and long-term loyalty with structured support systems. See How to Retain Clients→
Manage construction updates, handover coordination, and client communication
Offer live chat or knowledge bases for ownership queries
Create post-sale workflows for documentation access, warranty queries, or service requests
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Collect and manage feedback to strengthen relationships and gain referrals
Assign support tickets by project, property type, or region for faster resolution
Track service history and client interactions to deliver personalized ongoing support
Operations Hub: Automate Internal Workflows and System Sync
Scale operations without adding complexity — automate and sync everything seamlessly. Discover Operations Hub →
Connect CRM with third-party property listing portals or ad platforms
Route leads based on region, project, or agent workload
Maintain clean contact databases and custom property fields
Automate alerts, handoffs, and data enrichment across teams
Generate real-time reports by syncing data from sales, marketing, and service tools
Standardize data entry and property records to avoid duplication and errors across systems
30 %
Increase in qualified property inquiries within 3 months
60 %
Fewer manual updates after automating lead and deal tracking
100 %
buyer satisfaction
What You Get with The Webplant
- Tailored HubSpot CMS design for property listing, filtering, and regional targeting
- CRM setup for sales, marketing, and customer communication workflows
- Lead capture assets — landing pages, forms, and CTAs for campaigns
- Marketing automation templates for global buyer journeys
- Sales pipelines and follow-up workflows to shorten the deal cycle
- In-depth training and multilingual support to help you scale internationally
Related Real Estate & Construction Themes
BuildXpert
Atelier
Atelier Architecture and Interior is an elegant and versatile template theme designed for the theme marketplace, specifically created for architectural firms, interior designers, and design studios. With its sophisticated design and comprehensive features, Atelier Architecture and Interior is perfect for showcasing architectural projects, interior design portfolios, client testimonials, and service offerings.
