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HubSpot Content Hub is available in different tiers, each designed for different levels of website complexity and business needs. The three main options are CMS Hub Starter, CMS Hub Professional (Pro), and CMS Hub Enterprise.
While all three versions allow you to build and manage websites within HubSpot, the features and flexibility increase significantly as you move up the tiers.
This guide explains the main differences so you can understand which option might fit your needs.
HubSpot Content Hub Starter
CMS Hub Starter is the entry-level option. It is designed for businesses that want a simple website connected to HubSpot tools without needing advanced customization.
With CMS Starter, you can:
- Create website pages and landing pages
- Use HubSpot’s drag-and-drop editor
- Connect forms to the HubSpot CRM
- Manage basic website content
- Use standard themes and templates
However, the ability to customize the site structure is more limited compared to higher tiers.
Starter works well for:
- Small businesses
- Simple marketing websites
- Teams just beginning with HubSpot
HubSpot Content Hub Professional (Pro)
CMS Hub Professional is the most commonly used tier. It adds powerful features that help businesses build more structured and scalable websites.
Key features in CMS Pro include:
- Custom modules and themes
- Dynamic content and personalization
- HubDB for dynamic pages
- Advanced SEO tools
- A/B testing for pages
- Content staging for website updates
These tools allow teams to create more advanced websites while still using HubSpot’s visual editing tools.
CMS Pro is often used by:
- SaaS companies
- Marketing-driven businesses
- Agencies managing multiple websites
HubSpot Content Hub Enterprise
CMS Hub Enterprise is designed for organizations that need greater control, scalability, and governance.
It includes all features from the Professional tier, along with additional capabilities such as:
- Advanced permissions and governance controls
- Content partitioning for large teams
- Serverless functions
- Activity logging
- More complex site architecture support
Enterprise plans are typically used by:
- Large companies
- Organizations with multiple teams managing content
- Businesses with strict security or compliance requirements
Final Thoughts
HubSpot Content Hub grows with your business. Many companies begin with simpler setups and later move to more advanced tiers as their website and marketing operations expand.
Understanding these tiers helps you choose the level of flexibility and control that best matches your team’s needs.
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