How Do HubSpot Content Hub URL Redirects Work?

When websites evolve, page URLs sometimes change. This can happen when pages are renamed, moved to a new structure, or replaced with updated content. If visitors try to access the old URL, they may encounter a 404 page not found error.

To prevent this, HubSpot Content Hub provides a URL redirect tool that automatically sends visitors from an old URL to a new one.

Understanding how HubSpot Content Hub URL redirects work helps maintain a smooth user experience and preserve search engine rankings when making changes to your website.

What Is a URL Redirect?

A URL redirect automatically sends a visitor from one page URL to another.

For example:

Old URL

yourwebsite.com/old-service-page

Redirects to

New URL

yourwebsite.com/new-service-page

When someone visits the old URL, they are automatically taken to the new page.

Redirects help ensure visitors reach the correct content even when URLs change.

Why URL Redirects Are Important

Redirects play an important role in website management.

They help:

• Prevent broken links
• Preserve search engine rankings
• Maintain user experience
• Handle changes in website structure

Without redirects, visitors and search engines may encounter errors when trying to access outdated URLs.

Where to Manage Redirects in HubSpot

URL redirects in HubSpot Content Hub can be managed through the settings panel.

To access the redirect manager:

Settings → Website → Domains & URLs → URL Redirects

Here you can view existing redirects and create new ones.

Creating a URL Redirect

To create a redirect in HubSpot Content Hub, follow these steps:

1. Open the URL Redirects tool
2. Click Create Redirect
3. Enter the original URL (the page being replaced)
4. Enter the new destination URL
5. Save the redirect

Once saved, visitors accessing the old URL will automatically be redirected to the new page.

Managing Multiple Redirects

For larger websites, the redirect manager allows you to:

• Search existing redirects
• Edit redirect rules
• Delete outdated redirects

This makes it easier to maintain a clean redirect structure as the website grows.

Key Takeaway

HubSpot Content Hub URL redirects help ensure visitors and search engines are directed to the correct pages when URLs change. By properly managing redirects, teams can avoid broken links, maintain SEO performance, and keep website navigation smooth.