Confidential SaaS Platform – Interactive HubSpot Website & Diagnostic Tool

Figma to HubSpot Implementation

The project began with detailed Figma designs that defined the structure, layout, and interactions across the website.

These designs were translated into a modular HubSpot theme with reusable components, ensuring visual accuracy while enabling flexible content management for the client’s marketing team.

Custom Diagnostic Calculator

A custom interactive calculator was developed to guide visitors through a multi-step evaluation process.

Key capabilities include:

• structured user input collection
• dynamic scoring logic
• instant calculation and results display
• step-by-step interaction flow

The tool provides visitors with immediate feedback based on their responses while maintaining a seamless user experience.

CRM Data Capture Integration

The calculator was integrated with HubSpot forms so that user responses and calculated outputs are automatically captured within HubSpot CRM.

This enables the client’s team to:

• analyze diagnostic responses
• segment leads based on results
• trigger follow-up workflows and marketing campaigns

Modular HubSpot Architecture

Reusable modules and flexible page templates were created to support different page layouts across the website.

This modular approach allows marketing teams to expand the site easily without requiring development changes.

Responsive Interaction Design

Both the marketing pages and the calculator interface were optimized for responsive performance, ensuring that interactive functionality works smoothly across all screen sizes.