Project Details

Project Name:

WordPress to HubSpot Content Hub Migration

Customer:

Meridian

Website:

https://meridianbuilder.com/

Overview

A leading home remodeling and construction company wanted to migrate its existing WordPress website to HubSpot Content Hub after adopting a premium HubSpot theme. The objective was to recreate the existing website while taking advantage of HubSpot's flexible content management capabilities.

The project also included migrating two separate WordPress blogs. While the primary blog could be imported using HubSpot's native import tools, the newsletter archive required a custom migration strategy to preserve valuable historical content and maintain SEO performance.

Problem Statement

The project required much more than simply moving pages between CMS platforms.

Key challenges included:

  • Recreating the existing WordPress website within HubSpot while maintaining the original design and user experience.
  • Extending the purchased HubSpot theme to support custom layouts and branding requirements.
  • Migrating two separate WordPress blogs using different migration approaches.
  • Preserving SEO metadata, URL structures, schema markup, and internal linking.
  • Maintaining responsive performance across all devices while minimizing disruption during migration.

Solution

WordPress to HubSpot Migration

Migrated the complete website from WordPress to HubSpot Content Hub while preserving the original design and site structure.

  • Recreated page layouts and navigation
  • Preserved typography, spacing, colors, and branding
  • Delivered a fully responsive implementation across all devices

Theme Customization

Extended the purchased HubSpot theme to align with the client's visual identity and content requirements.

  • Customized reusable HubSpot modules
  • Enhanced page layouts and styling
  • Preserved drag-and-drop editing capabilities
  • Built a scalable foundation for future marketing updates

Blog Migration

Successfully migrated both WordPress blogs into HubSpot.

  • Imported the primary blog using HubSpot's Blog Import Tool
  • Manually recreated newsletter content that could not be imported automatically
  • Preserved historical content and archive structure

SEO Preservation

Maintained the website's SEO foundation throughout the migration by preserving:

  • Page titles and meta descriptions
  • Existing URL structure wherever possible
  • Heading hierarchy
  • Schema markup
  • Internal linking
  • Blog metadata and SEO settings

Performance Optimization

Improved website performance through:

  • Image optimization
  • Frontend optimization
  • Cleaner CSS structure
  • Responsive implementation

Impact

  • Successfully migrated the complete website from WordPress to HubSpot Content Hub.
  • Preserved the existing design while providing a modern, scalable CMS.
  • Migrated multiple blogs, including manual migration of legacy newsletter content.
  • Maintained SEO equity through careful preservation of metadata, URLs, schema, and internal linking.
  • Delivered a flexible platform that enables the marketing team to manage content independently while supporting future growth.

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