Project Details

Project Name:

Bennett Hardwoods – Corporate Website Development

Customer:

Bennett Hardwoods

Tech Use:

HubSpot CMS, HubL, HTML5, CSS3 / SCSS, JavaScript, Figma (Design Workflow)

Overview

The Bennett Hardwoods project involved developing a modern digital platform that communicates the company’s history, values, and operational expertise in hardwood production.

The goal was to create a website that not only highlights the organization’s long-standing legacy but also provides visitors with an engaging and informative browsing experience. The platform needed to balance heritage storytelling with modern design and intuitive navigation, ensuring the company’s story could be presented clearly to customers, partners, and industry stakeholders.

The final implementation transformed detailed Figma designs into a fully functional HubSpot CMS website that maintains visual consistency while remaining scalable and easy to manage.

Problem Statement

  • Communicating a Long Company History
    The website needed to present decades of company history and milestones in a way that remained engaging and easy to understand.
  • Organizing Information Effectively
    With multiple sections covering company values, history, and operations, the site required a structure that allowed visitors to quickly find relevant information.
  • Maintaining Design Accuracy
    The Figma design included detailed layout elements that needed to be implemented precisely within HubSpot CMS.
  • Responsive User Experience
    The website had to maintain visual balance and readability across desktop, tablet, and mobile devices.

Implementation and Capabilities

Figma to HubSpot Development

The design process began with detailed layouts created in Figma that reflected the company’s heritage and professional identity.

These designs were translated into responsive HubSpot templates and modules using HTML, CSS, JavaScript, and HubL while maintaining pixel-accurate design implementation.

Company Story & Timeline Experience

A structured timeline layout was developed to present the company’s history and growth journey.

This section highlights key milestones such as:

  • company founding
  • facility expansions
  • major operational developments

The timeline structure helps visitors understand the organization’s evolution and long-standing industry expertise.

Interactive Filtering System

To improve usability, a dynamic filtering system was implemented that allows users to quickly navigate between different content sections.

This feature enables visitors to focus on specific information without navigating through multiple pages, improving both accessibility and engagement.

Responsive & Structured Layout

The website was built using responsive design principles to ensure consistent usability across devices.

Key improvements include:

  • flexible grid-based layouts
  • optimized spacing for readability
  • mobile-friendly content sections

This ensures the site maintains a clean and professional appearance regardless of screen size.

Scalable HubSpot Architecture

The modular structure of the website enables marketing teams to add or update content easily while maintaining consistent design standards.

This scalable approach ensures the platform can evolve alongside the company’s future digital needs.

Impact

  • Delivered a modern website that clearly communicates the company’s history, values, and industry expertise.
  • Improved user navigation through structured storytelling and filtering functionality.
  • Maintained strong visual consistency through pixel-accurate Figma-to-HubSpot implementation.
  • Enabled scalable content management through HubSpot CMS modules.
  • Created a professional digital presence that supports the company’s long-term brand positioning.

Subtle Agency Signal

Design-driven HubSpot implementations that transform complex brand stories into scalable and easy-to-manage digital experiences.

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