Project Details

Project Name:

HubSpot CMS Development · Product Marketing Platform

Customer:

HubSpot CMS Development

Tech Use:

HubSpot CMS, HubSpot Custom Modules, HubSpot Forms, HTML5, SCSS / CSS3, JavaScript

Overview

LivXp is an innovative sports technology platform that enables sports clubs, partners, and fans to connect through unique digital experiences such as auctions, exclusive interactions, and fan engagement activities.

The challenge was to design and develop a website capable of explaining a complex SaaS platform in a simple, engaging, and visually compelling way. The platform needed to appeal to both sports organizations and fans while clearly communicating how LivXp enables new types of fan experiences.

Using HubSpot CMS, we built a modern marketing website focused on clear product storytelling, modular content architecture, and scalable campaign support. The platform allows the LivXp team to easily manage content, launch new marketing pages, and adapt the website as the product evolves.

Problem Statement

  • Communicating a Complex SaaS Platform
    LivXp’s platform combines multiple features such as fan engagement tools, experience marketplaces, and interactive campaigns. The website needed to explain these capabilities clearly for a wide audience.
  • Appealing to Multiple User Groups
    The platform serves both sports organizations and fans, requiring messaging that resonates with different stakeholders.
  • Supporting Marketing Campaigns
    The marketing team needed the ability to quickly launch new landing pages and update product messaging without developer involvement.
  • Ensuring Performance Across Devices
    The website needed to maintain strong performance and usability across desktop, tablet, and mobile devices.

Implementation and Capabilities

Product-Focused UI & UX

The website design was structured to clearly explain LivXp’s platform and its benefits for sports organizations and fans.

Key elements include:

  • structured product feature sections
  • visual storytelling around fan experiences
  • clear call-to-action areas for demos and inquiries
  • responsive layouts optimized for all screen sizes

Modular HubSpot Architecture

To support ongoing growth and marketing campaigns, we developed reusable HubSpot modules including:

  • feature highlight sections
  • experience marketplace showcases
  • pricing and platform comparison blocks
  • testimonials and partner sections
  • flexible call-to-action components

These modules allow the LivXp team to quickly create new landing pages and update product messaging.

Performance Optimization

Performance improvements were implemented to ensure a smooth user experience across the site.

Optimizations included:

  • image compression and lazy loading
  • reduced DOM complexity
  • optimized CSS structure
  • efficient rendering of HubSpot modules

SEO & Content Scalability

The website architecture supports long-term marketing and content growth through:

  • SEO-friendly page structures
  • clear heading hierarchy
  • optimized metadata and internal linking
  • CMS flexibility for launching new product pages and campaigns

Impact

  • Delivered a modern SaaS marketing website aligned with LivXp’s innovative brand.
  • Improved clarity around the platform’s fan engagement capabilities.
  • Enabled marketing teams to launch campaigns and new pages easily.
  • Provided a scalable HubSpot CMS architecture for ongoing product growth.
  • Strengthened LivXp’s digital presence for attracting sports partners and fans.

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