Using HubDB to Power Dynamic Pages in HubSpot

Harnessing HubDB for Creating Dynamic Pages in HubSpot

If you’ve ever wanted to manage dozens of similar pages without manually updating each one — or if you’re tired of copying and pasting repeating content — HubDB is your solution.

HubDB is HubSpot's dynamic content management tool that lets you:

• Create tables of structured content (like a spreadsheet)
• Build pages that automatically update when the data changes
• Filter and display information dynamically based on URL parameters, categories, or tags

Whether you're managing a team directory, product catalog, events list, or service location pages — HubDB lets you build it once and scale infinitely.

In this guide, you'll learn:

• What HubDB is and how it works
• Use cases for marketing and development teams
• How to build a dynamic page using HubDB
• Best practices for scalability and SEO

What Is HubDB?

HubDB is a database-like feature inside HubSpot CMS that stores rows of structured data — similar to an Excel sheet or a Google Sheet.

Each row represents a record (e.g., a team member, product, case study), and each column holds specific data (e.g., name, photo, link, description, tags).

You can then connect this data to a dynamic template and generate pages or page sections that update automatically when the table changes.

How Dynamic Pages Work in HubSpot with HubDB

Dynamic pages use a HubDB-powered template where:

• One template generates multiple URL paths (e.g., /team/jane-doe, /team/john-smith)
• The content of each page is pulled from the table row assigned to it

You can add filtering logic and display content using HubL, HubSpot’s templating language.

Example:

• Table = "Team Members"
• URL pattern = /team/{name}
• Data automatically renders based on URL and table match

One template = hundreds of dynamically generated pages — all manageable from a single table.

 set teamMember = hubdb_table_rows(12345) 
 for member in teamMember 
   <h2></h2>
   <img src="">
   <p></p>
 endfor 

Final Thoughts

HubDB is one of the most underused but powerful tools in the HubSpot ecosystem.

It lets you:

• Create scalable, editable content libraries
• Reduce repetitive page building
• Enable marketers to update data without developers
• Improve site SEO and UX with data-driven, dynamic layouts

If your website is becoming hard to maintain — or your team wants to scale smarter — HubDB might be your answer.