TheWebPlant: Getting Started with HubSpot Themes
HubSpot themes give you a ready-to-use design system that makes it easy to build and scale your website without touching complex code. Each theme includes pre-built templates, modules, and global settings so your website feels consistent and on-brand across every page.
With the right setup, a theme helps your team move fast, customize easily, and maintain design consistency — whether you’re a small business or an enterprise scaling globally.
Core Theme Elements
Theme Settings
Control your brand colors, typography, buttons, and spacing globally.
Update once, and your entire site stays consistent.




Templates
Pre-built layouts for pages, blogs, landing pages, and emails.
Fully editable in the drag-and-drop editor.


Modules
Building blocks of your content: hero banners, forms, CTAs, testimonials, etc.
Use default ones or customize with your own.

Global Content
Elements like header, footer, or navigation that update everywhere when edited once.


Step-by-Step Guide to Using Themes
Choose & Install a Theme
Browse HubSpot’s Theme Marketplace or upload a custom theme from your partner agency.
Once installed, it appears in your Design Manager under themes.


Set Up Theme Settings
Navigate to the Edit menu of a newly created page > Select your theme name.
Update colors, fonts, buttons, and spacing to match your brand identity.
Preview changes before publishing to ensure brand alignment.



Create Pages with Templates
From the HubSpot dashboard, click Create > Website Page (or Landing Page).
Select a template from your theme.
Drag-and-drop modules, edit content, and publish instantly.



Customize Modules & Layouts
Open any page in the drag-and-drop editor.
Add/remove modules (like testimonials or pricing tables).
Reorganize sections for a unique layout while keeping your brand style intact.



Manage Global Content
Edit headers, footers, or navigation menus from the theme’s global settings.
Publish once, and changes reflect across all your site pages.



Best Practices for Themes
- Stay Consistent: Use theme settings for colors & fonts instead of custom overrides.
- Keep It Scalable: Build reusable sections/modules so updates don’t require rework.
- Optimize for Speed: Compress images and test mobile responsiveness regularly.
- Leverage Personalization: HubSpot themes allow smart content for tailored user experiences.