Core Theme Elements

Theme Settings

Control your brand colors, typography, buttons, and spacing globally.
Update once, and your entire site stays consistent.

global
Typograhy
Buttons
Spacing

Templates

Pre-built layouts for pages, blogs, landing pages, and emails.
Fully editable in the drag-and-drop editor.

Layouts
Drag DRop

Modules

Building blocks of your content: hero banners, forms, CTAs, testimonials, etc.
Use default ones or customize with your own.

Modules

Global Content

Elements like header, footer, or navigation that update everywhere when edited once.

Header
Footer

Step-by-Step Guide to Using Themes

Choose & Install a Theme

Browse HubSpot’s Theme Marketplace or upload a custom theme from your partner agency.
Once installed, it appears in your Design Manager under themes.

MarketPlace
Design Manager

Set Up Theme Settings

Navigate to the Edit menu of a newly created page > Select your theme name.
Update colors, fonts, buttons, and spacing to match your brand identity.
Preview changes before publishing to ensure brand alignment.

Create Pages
Themes
Theme Settings

Create Pages with Templates

From the HubSpot dashboard, click Create > Website Page (or Landing Page).
Select a template from your theme.
Drag-and-drop modules, edit content, and publish instantly.

Create Page
Layouts
Drag  Drop

Customize Modules & Layouts

Open any page in the drag-and-drop editor.
Add/remove modules (like testimonials or pricing tables).
Reorganize sections for a unique layout while keeping your brand style intact.

Drag  Drop
Modules
modules-sec

Manage Global Content

Edit headers, footers, or navigation menus from the theme’s global settings.
Publish once, and changes reflect across all your site pages.

Header
Footer
Publish

Best Practices for Themes

  • Stay Consistent: Use theme settings for colors & fonts instead of custom overrides.
  • Keep It Scalable: Build reusable sections/modules so updates don’t require rework.
  • Optimize for Speed: Compress images and test mobile responsiveness regularly.
  • Leverage Personalization: HubSpot themes allow smart content for tailored user experiences.

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