What You Can Do with Content Hub

Ease using Drag-Drop

Create With Ease using Drag-Drop

No more writer’s block. With AI-assisted content creation, you can generate blogs, web pages, and marketing copy tailored to your audience. You can arrange the layout and structure using the WYSIWYG Drag-Drop editor.

Personalize Every Interaction

Personalize Every Interaction

Content Hub makes it simple to serve the right content to the right audience—so every visitor feels like the message is made for them.

Optimize Performance

Optimize Performance

Get real-time insights into what’s working and what’s not. From SEO recommendations to engagement analytics, you’ll always know how to improve.

Centralize Your Content

Centralize Your Content

Stop wasting time searching for files across platforms. Store, manage, and update all your assets in one place—organized, secure, and accessible.

Reliable and Secure

Reliable and Secure

The Content Hub is hosted on HubSpot’s world class infrastructure with practically no downtime and state of the art security

Data Driven Content

Data Driven Content

For structural data like events, resources, B2B catalog listings, you can use HubDB to load your data and generate dynamic SEO friendly content at scale.

Modular blocks

Modular blocks

In addition to several useful modules that are already bundled into the CMS, you can create more modules to create front-end functionalities and blocks that are unique to your needs.

Serverless functions

Serverless functions

One of the lesser known but very powerful features - with an enterprise subscription, you can build back-end Node JS functions to perform complex functions like pull/push of data across systems.

Reverse Proxy Support

Reverse Proxy Support

HubSpot now also supports reverse proxy. So if you need to host some content outside of HubSpot without having to set up additional domain/sub-domain, you can set up a reverse proxy to make it work

Manage multiple brands

Manage multiple brands

For large businesses with multiple websites and brands, HubSpot allows you to set up multiple brands, domains and websites in the same portal instance.

Private Content

Private Content

If you have content that you want to restrict only to certain website visitors, the Private Content feature is for you. You can create gated content for selected visitors. The allowed list can be created based on the contacts in your integrated free CRM

Membership

Memberships

Memberships is a feature that makes it possible to require visitors to have an account in order to access content. The account system leverages the HubSpot CRM and CRM Lists together with the ability for a visitor to create a password for their account.

New in 2025: Agents + Breeze Marketplace

  • Agents: AI-powered assistants that help you with strategy, content creation, optimization, and reporting. Think of them as your digital marketing teammates.
  • Breeze Marketplace: A growing ecosystem of plug-ins, templates, and solutions that extend what Content Hub can do—so you can customize it for your business needs.

Who Is Content Hub For?

Small Businesses

looking to grow with fewer resources

Enterprises

managing complex content strategies at scale

Agencies

delivering high-quality campaigns for clients

Creators & Educators

building authority and reach online

Get Started Today

Content doesn’t have to be complicated. With HubSpot Content Hub, you can make it your growth engine.