Harnessing HubDB for Creating Dynamic Pages in HubSpot
If you’ve ever wanted to manage dozens of similar pages without manually updating each one — or if you’re tired of copying and pasting repeating content — HubDB is your solution.
HubDB is HubSpot's dynamic content management tool that lets you:
- Create tables of structured content (like a spreadsheet)
- Build pages that automatically update when the data changes
- Filter and display information dynamically based on URL parameters, categories, or tags
Whether you're managing a team directory, product catalog, events list, or service location pages — HubDB lets you build it once and scale infinitely.
In this guide, you'll learn:
- What HubDB is and how it works
- Use cases for marketing and development teams
- How to build a dynamic page using HubDB
- Best practices for scalability and SEO
How Dynamic Pages Work in HubSpot with HubDB
Dynamic pages use a HubDB-powered template where:
- One template generates multiple URL paths (e.g., /team/jane-doe, /team/john-smith)
- The content of each page is pulled from the table row assigned to it
You can add filtering logic and display content using HubL, HubSpot’s templating language.
Example:
- Table = "Team Members"
- URL pattern = /team/{name}
- Data automatically renders based on URL and table match
One template = hundreds of dynamically generated pages — all manageable from a single table.
Final Thoughts
HubDB is one of the most underused but powerful tools in the HubSpot ecosystem.
It lets you:
- Create scalable, editable content libraries
- Reduce repetitive page building
- Enable marketers to update data without developers
- Improve site SEO and UX with data-driven, dynamic layouts
If your website is becoming hard to maintain — or your team wants to scale smarter — HubDB might be your answer.