Design Manager is the development workspace inside HubSpot Content Hub where themes, templates, modules, and website assets are created and managed.
While most content editors work in the drag-and-drop page editor, developers and technical users typically use Design Manager to build the structure that powers the website.
Understanding what Design Manager does helps explain how HubSpot Content Hub websites are organized behind the scenes.
Design Manager is part of HubSpot’s CMS tools and can be accessed from the main HubSpot navigation.
Inside Design Manager, you can view and manage files related to your website, including templates, modules, and styles.
Once inside, you’ll see a file structure that organizes all the design assets used on your site.
Design Manager allows developers to create and manage several key components of a HubSpot Content Hub website.
Templates define the structure of pages. They determine where elements like headers, footers, and content areas appear.
Templates can be either coded or drag-and-drop compatible.
Modules are the building blocks of page content.
Developers can create custom modules in Design Manager to provide reusable content components such as:
Once created, these modules become available in the page editor for content teams.
Themes control the design system of the website.
Inside Design Manager, developers can build or modify themes that define:
Themes ensure the website maintains a consistent appearance across pages.
Design Manager also allows developers to manage website styling and scripts.
This includes files such as:
These files help control how the website looks and behaves.
Design Manager is primarily used by:
Marketing teams usually do not need to work in Design Manager directly. Instead, they interact with the modules and templates created there through the page editor.
Design Manager plays a key role in keeping HubSpot Content Hub websites organized and scalable.
It allows developers to:
This structure helps separate technical development from content editing, which makes collaboration between teams easier.
Design Manager is where the technical foundation of a HubSpot Content Hub website is built.
While editors focus on creating and updating content through the page editor, developers use Design Manager to build the themes, templates, and modules that power the website.