If you are new to HubSpot Content Hub, some of the terminology can feel confusing at first. Words like themes, templates, modules, and sections are used frequently, and understanding what they mean makes the platform much easier to work with.
This guide explains some of the most common HubSpot Content Hub terms in simple language so you can navigate the platform with confidence.
A HubSpot portal is your main HubSpot account environment.
Everything you create inside HubSpot — including pages, blogs, contacts, workflows, and reports — exists inside a portal.
When someone refers to “your HubSpot portal,” they are simply referring to your HubSpot account workspace.
Pages are the actual web pages on your website.
In HubSpot Content Hub, you can create different types of pages such as:
Each page is created using templates, sections, and modules.
A theme controls the overall design system of your website.
Themes define things like:
Using themes ensures that your website maintains a consistent look and feel across all pages.
Templates determine the layout structure of a page.
For example, a template might define where the header appears, where the main content goes, and where the footer is placed.
When creating a new page in HubSpot, you usually choose a template first, and then add your content inside it.
Sections are large content blocks that divide a page into different areas.
For example, a page might have sections such as:
Sections help organize content and make it easier to structure pages visually.
Modules are individual content components placed inside sections
Common modules include:
HubSpot also allows developers to create custom modules, which can be reused across multiple pages.
The drag-and-drop editor is where most users build and edit pages.
Using this editor, you can:
This visual interface makes it possible for non-developers to manage website content easily.
Design Manager is the developer workspace inside HubSpot Content Hub.
Developers use it to create:
While most editors never need to use Design Manager, it plays an important role in how websites are structured.
Learning the basic terminology of HubSpot Content Hub helps you understand how the platform is organized.
Once you become familiar with concepts like themes, templates, sections, and modules, building and editing pages becomes much more intuitive.