HubSpot Content Hub is available in different tiers, each designed for different levels of website complexity and business needs. The three main options are CMS Hub Starter, CMS Hub Professional (Pro), and CMS Hub Enterprise.
While all three versions allow you to build and manage websites within HubSpot, the features and flexibility increase significantly as you move up the tiers.
This guide explains the main differences so you can understand which option might fit your needs.
CMS Hub Starter is the entry-level option. It is designed for businesses that want a simple website connected to HubSpot tools without needing advanced customization.
With CMS Starter, you can:
However, the ability to customize the site structure is more limited compared to higher tiers.
Starter works well for:
CMS Hub Professional is the most commonly used tier. It adds powerful features that help businesses build more structured and scalable websites.
Key features in CMS Pro include:
These tools allow teams to create more advanced websites while still using HubSpot’s visual editing tools.
CMS Pro is often used by:
CMS Hub Enterprise is designed for organizations that need greater control, scalability, and governance.
It includes all features from the Professional tier, along with additional capabilities such as:
Enterprise plans are typically used by:
HubSpot Content Hub grows with your business. Many companies begin with simpler setups and later move to more advanced tiers as their website and marketing operations expand.
Understanding these tiers helps you choose the level of flexibility and control that best matches your team’s needs.