Themes are an important part of how websites are designed and managed in HubSpot Content Hub. A theme defines the overall design system of a website, including layouts, styles, templates, and reusable modules.
Instead of designing every page separately, themes provide a consistent framework that allows teams to create pages quickly while maintaining a unified design across the entire website.
Understanding how HubSpot Content Hub themes work can help businesses build scalable and easy-to-manage websites.
A HubSpot Content Hub theme is a collection of design assets that work together to define the appearance and structure of a website.
A theme typically includes:
These components allow developers to create a complete website design system that editors can easily use when building pages.
Themes and templates are closely related but serve different purposes in HubSpot Content Hub
In most cases, templates are built as part of a theme. This ensures that all pages created with those templates follow the same design rules
One powerful feature of HubSpot Content Hub themes is the ability to control global design settings.
Theme settings often include options such as:
These settings allow editors to update the overall look of the website without modifying individual pages.
When creating a new page in HubSpot Content Hub, you will usually choose a template that belongs to a specific theme.
The theme ensures that the page follows the website’s design system, whi
le the template defines the page layout.
Editors can then customize the page using the drag-and-drop editor while still maintaining the theme’s design structure.
Themes are typically created or modified by developers using the HubSpot Design Manager.
Developers can customize themes by:
This flexibility allows businesses to build themes tailored to their brand and website requirements.
Themes help simplify website management by providing a structured design system.
They help teams:
For businesses with large websites, themes make content management significantly more efficient.
HubSpot Content Hub themes provide the foundation for website design and structure. By combining templates, modules, and global styles, themes allow businesses to build professional websites that are both flexible and easy to maintain.
For developers and marketers working together, themes help create a clear separation between design and content management.