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How Do HubSpot Content Hub Domains and Subdomains Work?

Written by Deepti Mittal | Jul 27, 2026 7:00:00 AM

When publishing a website using HubSpot Content Hub, your pages need to be connected to a domain so visitors can access them. HubSpot allows you to connect both domains and subdomains, to host different parts of your website.

This setup allows businesses to organize their website structure while keeping all content managed inside HubSpot.

Understanding how HubSpot Content Hub domains and subdomains work helps ensure your website is configured correctly and accessible to visitors.

What Is a Domain?

A domain is the main address of your website.

For example:

yourcompany.com

This is the primary domain visitors use to access your website.

Domains are typically purchased through domain registrars such as GoDaddy, Namecheap, or Google Domains.

What Is a Subdomain?

A subdomain is an extension of the main domain used to organize different sections of a website.

Examples include:

  • www.yourcompany.com
  • blog.yourcompany.com
  • info.yourcompany.com
  • resources.yourcompany.com

Many businesses use subdomains to separate different types of content.

For example, a blog may run on a subdomain while the main website remains on the primary domain.

Connecting Domains to HubSpot Content Hub

Before publishing pages, you must connect your domain to HubSpot Content Hub.

To do this:

  1. Go to Settings → Website → Domains & URLs
  2. Click Connect a Domain
  3. Enter the domain or subdomain you want to connect
  4. Update DNS settings with your domain provider

Once the DNS changes are complete, HubSpot can host your website content on that domain.

Types of Domains Used in HubSpot

HubSpot allows you to connect different domain types depending on how you want to organize your website.

Common domain types include:

  • Primary domain - the main domain used for your website
  • Secondary domain - additional domains connected to HubSpot
  • Redirect domains - domains that automatically redirect to another domain

This flexibility allows businesses to manage multiple domains if needed.

Assigning Domains to Content

Once a domain is connected, it can be assigned to different types of content inside HubSpot Content Hub.

For example:

  • Website pages may use www.yourcompany.com
  • Blog posts may use blog.yourcompany.com
  • Landing pages may use info.yourcompany.com

This allows teams to organize content strategically.

Secure Hosting with HTTPS

HubSpot automatically provides SSL security for connected domains.

This ensures your website uses HTTPS, which encrypts data between the visitor and the server.

Secure websites are important for both user trust and search engine rankings.

Managing Multiple Domains

Some businesses operate multiple websites or brands.

HubSpot allows you to manage multiple connected domains and assign them to different types of content.

This can be useful when managing:

  • Multiple brand websites
  • Regional websites
  • Campaign landing page domains

Key Takeaway

HubSpot Content Hub allows businesses to connect domains and subdomains so website content can be published and accessed online. By properly configuring domains and DNS settings, teams can ensure their website is securely hosted and organized for visitors.