Blogs are one of the most powerful tools for attracting organic traffic and educating visitors. In HubSpot Content Hub, blogs are powered by blog templates that define how blog posts and blog listing pages appear on the website.
These templates control the layout, styling, and structure of blog content, ensuring consistency across all articles.
Understanding how HubSpot Content Hub blog templates work helps teams maintain a professional blog design while allowing writers to focus on creating content.
A blog template defines how blog posts are displayed on a website.
Instead of designing each article individually, the template automatically applies a layout to every blog post
A typical blog post template may include:
Templates ensure that all blog posts follow the same design structure.
HubSpot typically uses two main blog templates.
This template controls how individual blog articles appear.
Each time a new blog post is published, the content is displayed using this template.
This template controls the blog homepage, which displays a list of blog posts.
Blog listing pages often include:
Blog templates are created and managed in the HubSpot Design Manager.
To access the design manager:
Content → Design Manager
Developers can create and modify blog templates using HTML, HubL, and custom modules.
Blog templates often include reusable modules.
Common blog modules include:
Modules make it easier to enhance blog posts without changing the template structure.
Developers can customize blog templates to match the website’s design.
Customization may include:
These design choices help create a consistent visual experience across blog posts.
When a blog template is updated, the changes typically apply to all blog posts that use that template.
Because of this, template updates should be tested carefully to avoid unexpected layout changes.
Many teams use staging environments to test template updates before publishing them live.
HubSpot Content Hub blog templates define how blog posts and blog listing pages appear on the website. By using templates and reusable modules, businesses can maintain a consistent blog design while making it easy for writers to publish new content.