If you're a growing business looking to scale your digital presence, improve your lead generation, and reduce dependence on developers, then HubSpot CMS Hub is a platform you should definitely consider.
Unlike traditional content management systems (CMS) like WordPress or Joomla, HubSpot CMS Hub is part of a unified growth suite that includes CRM, marketing automation, analytics, and customer service — all under one roof.
This guide breaks down everything you need to know about HubSpot CMS Hub: what it is, how it works, why it matters, and whether it’s right for your business.
| Tier | Best For | Key Features |
|---|---|---|
| Starter | Small teams | Drag-and-drop editor, hosting, simple themes |
| Pro | Growing companies | Smart content, A/B testing, HubDB, SEO tools |
| Enterprise | Large orgs | Memberships, serverless functions, team partitioning, custom objects |
Tip: Many B2B teams start with Pro for the advanced personalization features.
| Feature | HubSpot CMS | WordPress |
|---|---|---|
| Hosting | Included | Requires third-party hosting |
| Security | Built-in | Add plugins or external tools |
| CRM | Native | Requires integration |
| Plugins | Minimal | Plugin-dependent |
| Page Builder | Drag-and-drop | Theme-dependent |
| Support | 24/7 | Limited to hosting provider or community |
HubSpot wins when your goal is marketing, speed, and scale — not just publishing.