Artificial Intelligence (AI) is no longer a futuristic concept - it’s here, transforming how businesses operate. In 2025, HubSpot’s AI tools are helping companies streamline marketing, sales, and customer service like never before. These advanced tools leverage machine learning, natural language processing, and predictive analytics to automate routine tasks, uncover valuable insights, and optimize business strategies. As AI becomes increasingly accessible, organizations of all sizes are discovering new ways to enhance productivity, improve customer interactions, and drive growth.
From smarter lead scoring to automated content creation, HubSpot’s AI-powered features allow teams to save time, make data-driven decisions, and deliver more personalized customer experiences.
In this blog, we’ll cover everything you need to know about HubSpot’s AI tools in 2025 - what they are, how they work, and why they matter for your business growth.
HubSpot’s AI capabilities in 2025 go beyond simple suggestions—Breeze Agents act like digital teammates for your business. These AI-powered agents can handle repetitive tasks, interact with CRM data, and even automate workflows, helping you save time while staying focused on high-value work. From qualifying leads and answering FAQs to optimizing campaigns, Agents work behind the scenes to keep your business running smoothly.
The Breeze Marketplace is your one-stop hub to discover, install, and manage pre-built Agents. Whether you’re in marketing, sales, service, or operations, you can find Agents designed to:
Plus, with Breeze Studio, you can customize or build Agents to fit your specific business needs adjusting tone, workflow triggers, and integrations with other tools. The Marketplace also lets you explore third-party Agents and integrations, making it easy to expand capabilities without coding.