Best HubSpot Integrations for SaaS Companies in 2026

Introduction

For growing SaaS companies, HubSpot offers a powerful foundation for marketing, sales, service, and CRM.

But to fully unlock its potential, you’ll want to integrate it with other platforms in your stack — like your product analytics tool, billing system, support software, or onboarding platform.

The right integrations help you:

• Automate repetitive tasks
• Personalize communication
• Unify customer data
• Scale operations without scaling headcount

In this guide, we’ll cover the top HubSpot integrations for SaaS businesses in 2026 — organized by category, with clear use cases and tips for getting the most out of each.

Marketing Automation & Communication

Slack

Integrate HubSpot with Slack to:

• Send deal notifications
• Trigger alerts for form submissions
• Get real-time updates from workflows

Use it for tight sales–marketing collaboration.

Survicate / Typeform

Embed surveys and feedback forms that push responses into HubSpot:

• Enrich contact records
• Trigger NPS workflows
• Segment based on feedback

Use this to gauge trial satisfaction or post-onboarding sentiment

Clearbit

Enrich HubSpot contact records with firmographic data:

• Auto-fill company size, funding, industry
• Segment by ICP match
• Score leads more accurately

Ideal for PLG SaaS and outbound targeting.

Customer Success & Support

Intercom

Connect chat and in-app messaging with HubSpot:

• Log chat conversations to CRM
• Trigger workflows from support interactions
• View CRM details inside Intercom

Improves onboarding, upsells, and proactive support.

Zendesk

Track tickets in HubSpot contact records:

• View support history during sales calls
• Use ticket data to segment or score customers
• Trigger retention workflows for repeat issues

Great for reducing churn and improving CSAT.

Gong / Chorus.ai

Conversation intelligence platforms that:

• Record, transcribe, and analyze sales calls
• Sync insights and scorecards with HubSpot
• Identify trends and objections for marketing use

Use real customer voice to improve sales enablement.