When websites evolve, pages are often moved, renamed, or removed. Without proper redirection, visitors may land on broken pages and search engines may lose track of important content.
HubSpot Content Hub includes URL redirect and URL mapping tools that help automatically send visitors from old URLs to the correct new pages.
Understanding how HubSpot Content Hub redirects and URL mapping work helps teams maintain SEO value and ensure visitors always reach the correct content.
A URL redirect automatically sends visitors from one web address to another.
For example:
example.com/old-page
may redirect to
example.com/new-page
This ensures that visitors who access outdated links still reach the correct page.
Redirects help maintain both user experience and SEO performance.
They are commonly used when:
Without redirects, visitors may encounter 404 errors.
HubSpot allows users to manage redirects directly from the settings panel.
To create a redirect in HubSpot Content Hub:
Once saved, visitors accessing the old URL will automatically be redirected.
Most redirects used in HubSpot are 301 redirects, which indicate a permanent page move.
A 301 redirect tells search engines that the page has permanently moved to a new location.
This helps preserve SEO value and search rankings.
For large websites, managing redirects individually may be time-consuming.
HubSpot allows users to upload redirect lists in bulk, which is useful during website migrations.
Bulk redirects are commonly used when:
HubSpot Content Hub redirect tools help manage URL changes and ensure visitors are directed to the correct pages. By using redirects and URL mapping effectively, businesses can maintain SEO rankings and prevent broken links when website structures evolve.