Everything HubSpot CMS

How Do HubSpot Content Hub Global Content and Reusable Sections Work?

Written by Deepti Mittal | Sep 5, 2026, 4:00:00 PM

Many websites include sections that appear on multiple pages, such as headers, footers, banners, or promotional blocks. Managing these sections individually on every page can be time-consuming. HubSpot Content Hub provides global content features that allow these sections to be managed centrally.

Global content ensures that changes made to a shared section automatically update everywhere it is used.

Understanding how HubSpot Content Hub global content and reusable sections work helps teams maintain consistency across their website and simplify content management.

What Is Global Content?

Global content refers to sections of a website that are shared across multiple pages.

Common examples include:

  • Website header and navigation
  • Footer sections
  • Announcement banners
  • Newsletter signup sections
  • Promotional call-to-action blocks

Instead of editing these sections on each page separately, global content allows them to be updated in one place.

What Are Reusable Sections?

Reusable sections are content blocks that can be inserted into multiple pages.

These sections may include layouts such as:

  • Feature sections
  • Testimonials
  • Product highlights
  • Resource blocks

Reusable sections help maintain consistent design patterns across the website.

Creating Global Content

Global content is typically created by developers when building website templates or modules.

Developers can define a section as global, which means it is shared across multiple pages.

Examples of global modules include:

  • Navigation bar modules
  • Footer modules
  • Global promotional banners

Once created, editors can update these sections through the global content editor.

Editing Global Content

To edit global content in HubSpot Content Hub:

  1. Open a page that contains the global section
  2. Click on the section marked as Global Content
  3. Choose Edit Global Content
  4. Update the content and publish changes

Once published, the update will appear across all pages that use that global section.

Key Takeaway

HubSpot Content Hub global content features allow teams to manage shared website sections from a single location. By updating reusable components centrally, businesses can maintain consistent design and simplify website maintenance.